IRELAND GIVES ITS FIRST PREFERENCE TO RADIO


The latest JNLR listenership figures released today show that Irish radio stations continue to be the number 1 choice for Irish audiences with a combined strength of 85.5% share of the audio market in Ireland. This compares with 8.1% own music, 4.9% Spotify and 1.6% Podcast.

“Today’s JNLR results share a very positive story about radio in Ireland. Irish audiences have never had as much audio choice as they do today. Podcasts, playlists and aggregators are always cited as taking radio’s crown, but this is not the case. In Ireland, radio continues to outperform all other audio options and is the number 1 choice for the 3.1 million people who tune in to their favourite radio station for an average of 4 hours every single day” said Gabrielle Cummins, Chairperson of the Choose Radio Group.

With a sample size of more than 16,000 people, the JNLR is the most robust research conducted in Ireland and the results cannot be disputed with the latest JNLR figures released today confirming the popularity of radio in Ireland with 82% of the population tuning in every day. This translates into weekday figures of 3.1 million listeners.

JNLR October 2018 – the facts
1. 82% of people in Ireland listened to the radio yesterday.
2. On average, they spend in excess of 4 hours with radio every day.
3. When it comes to any audio listening in Ireland, live radio rules with 85.5%. This compares to 8.1% of owned music and 4.9% to Spotify.
4. Radio also dominates when compared with other media – 51.94% of all adults in Ireland used Social Media yesterday and just 31.12% read a national newspaper last week.
5. 255,000 people in Ireland listened to radio via a radio station App and 73,000 listened via the Irish Radioplayer in the last seven days.
6. Irish radio’s strong on-air performance is complemented across its digital platforms with over 10.2 million social connections.

Advertisers urged to “follow the listener” as radio turns up the heat on other media

Thursday July 26, 2018: The latest JNLR listenership figures released today show that Irish radio stations continue to turn up the heat on other media with a combined strength of 85.5% share of the audio market in Ireland. This compares with 8.1%% own music, 4.9% Spotify and 1.6% Podcast. The Choose Radio Group is urging advertisers to “follow the listener” as they plan their advertising campaigns.

“At a time when there is increased pressure and competition for advertising spend it is vital that advertising agencies, media planners and clients are aware of the unparalleled ability of radio to reach consumers. 3.1 million people listen to Irish radio daily and for an average of 4 hours every single day” said Gabrielle Cummins, Chairperson of the Choose Radio Group.

Radio is the medium most trusted by audiences, a point which has been proven by both Irish and European research in recent months*. With the growth of fake news and the importance of trust in today’s world, this is a key factor that advertisers need to gravitate towards in order to get maximum bang for their client’s buck; trust radio.

With a sample size of more than 16,000 people, the JNLR is the most robust research conducted in Ireland and the results cannot be disputed with the latest JNLR figures released today confirming the popularity of radio in Ireland with 82% of the population tuning in every day. This translates into weekday figures of 3.1 million listeners.

JNLR July 2018 – the facts

1. 82% of people in Ireland listened to the radio yesterday.

2. On average, they spend in excess of 4 hours with radio every day.

3. When it comes to any audio listening in Ireland, live radio rules with 85.5%. This compares to 8.1% of owned music and 4.9% to Spotify.

4. Radio also dominates when compared with other media – 51.94% of all adults in Ireland used Social Media yesterday and just 31.12% read a national newspaper.

5. 254,000 people in Ireland listened to radio via a radio station App and 72.6% listened via the Irish Radioplayer in the last seven days.

6. Irish radio’s strong on-air performance is complemented across its digital platforms with over 10.2 million social connections.

Ends.

*Reuters Institute Digital News Report (Ireland) 2018 and Eurobarometer Trust in Media 2018

Radio, Turn it up 2018!

Creativity in radio advertising was the theme of the day at the Radio, Turn it Up! Conference in the Round Room at the Mansion House. The event was organised by Choose Radio, a group which represents all of Ireland’s radio stations and helps to promote radio advertising. In excess of 150 attendees heard why cool brands should advertise on radio from Australian radio advertising guru Ralph Van Dijk, Beat 102103’s Niall Power shared the top radio promotions from around the world and top Irish radio presenters put their competitive differences aside to discuss ways that radio presenters and advertising agencies could work better together. Danny O’Reilly of the Coronas wrapped up the conference talking about the importance of radio in his life with Today FM presenter Joe Donnelly.

IBI Picture Conor McCabe Photography

Pictured at Radio, Turn it up were

PIC 151: from left to right Andy Macken (MediaCentral), Michael Cahill (RTÉ 2FM), Ann Marie Kelly (Midlands103), Colm Hayes (Radio Nova), Dermot Whelan (Today FM) and KC (Cork’s 96FM)

PIC 171: Danny O’Reilly (The Coronas), PJ Gallagher (Classic Hits 4FM), Choose Radio Chairperson Gabrielle Cummins (Beat102103) and Today FM’s Joe Donnelly

Radio – the original social media attracts over 3 million people in Ireland every day

RADIO: THE ORIGINAL SOCIAL MEDIA ATTRACTS OVER 3 MILLION PEOPLE IN IRELAND EVERY DAY

July 27th 2017: JNLR figures published today confirm that radio remains THE choice for the Irish public when it comes to audio listening. 3.1 million People tune in each day! Despite the fact that listeners have more options than ever before, radio continues to dominate with 82% choosing radio daily.

The joint national listenership research conducted by Ipsos MRBI covers the 12 month period July 2016 to June 2017 and involves nearly 17,000 respondents annually; making it one of the most extensive research pieces in the country. Chairperson of #Choose Radio, a group which represents all of the Irish radio industry’s sales houses, Gabrielle Cummins says “this robust piece of research provides advertisers with substantial data to clearly analyse audience listening habits so they can help formulate an effective advertising plan”. She also points out that “all radio stations in Ireland have invested significantly in their digital output because it’s crucial that we continuously adapt and evolve to exceed our audience’s ever changing expectations”. Collectively, all radio stations in Ireland now have over three million listening on air and over 8 million social media followers. With such a large, engaged audience across multi platforms, the #ChooseRadio group is focused on championing the many merits of the medium which the group describes as the original social media.

Today’s JNLR results complement a recent poll commissioned by the #ChooseRadio group from Spark Research Company which has revealed that almost 60% think radio is a trustworthy source*. Gabrielle Cummins says “the reality is that radio connects with more people than any other medium in Ireland so if you have a message you want to get across to your target in an effective way then then the obvious option is to #ChooseRadio!”

JNLR July 27th 2017 – THE FACTS

1. 82% of people in Ireland listened to the radio yesterday.

2. On average, they spend over 4 hours with radio every day.

3. When it comes to any audio listening in Ireland, live radio rules with 87.6%. This compares to 8% of owned music and 3.2% to Spotify.

4. Radio also dominates when compared with other media – 51% of all adults in Ireland used Social Media yesterday and just 40% read a national newspaper.

5. 413,000 people in Ireland listened to radio via either a radio station App or the Irish Radioplayer in the last seven days.

6. Irish radio’s strong on air performance is complemented across their digital platforms with over 8.1 million social connections.

*Spark Omniboost poll, summer 2017

radio continues to win the hearts and ears of the nation

CHOOSE RADIO PRESS RELEASE

FEBRUARY 2018

EMBARGO: MIDDAY FEBRUARY 8 2018

February 7 2018: The latest JNLR figures published today confirm Irish radio’s stronghold on the hearts & ears of Irish audiences with more than 3 million people tuning into Irish radio on a daily basis.

Gabrielle Cummins, Chairperson of the Choose Radio group which represents all of Ireland’s radio stations to help promote radio said “there is nothing to compare to radio to reflect the mood of the nation. Whether it’s the whole island celebrating Ireland’s last gasp win against France in the Six Nations or the country pausing as one at 12 noon on January 23rd to listen to radio’s tribute to Dolores O’Riordan – radio unites its listeners in a way no other medium can”.

Listeners have no end of choice for how they tune in to radio and last week saw another option added to the pile with Amazon’s Echo range of smart speakers. Despite the plethora of options available, Irish radio audiences are still extremely loyal to their favourite radio station with 3 million people listening to radio for an average of 247 minutes a day. “The strength of radio listenership in Ireland will not go unnoticed by developers of new technologies but rather it will reinforce the power of radio and how it deserves pride of place on any new technology. It is the connection between our range of radio stations and their listeners that keep people choosing radio. People in Ireland want to remain part of a wider radio community which consistently reaches 83% of adults who listen daily” highlighted Gabrielle Cummins.

Choose Radio Group is emphasizing to advertisers that they need to further increase their use of radio advertising to really benefit from the connection between radio stations and their audiences.

Choose Radio comprises all of the radio sales houses – independent & RTÉ who are working together to raise the profile of radio advertising.

JNLR February 2018 – the facts

1. 83% of people in Ireland listened to the radio yesterday.

2. On average, they spend in excess of 4 hours with radio every day.

3. When it comes to any audio listening in Ireland, live radio rules with 87.6%. This compares to 8% of owned music and 3.3% to Spotify.

4. Radio also dominates when compared with other media – 51% of all adults in Ireland used Social Media yesterday and just 40% read a national newspaper.

5. 364,000 people in Ireland listened to radio via either a radio station App or the Irish Radioplayer in the last seven days.

6. Irish radio’s strong on air performance is complemented across its digital platforms with over 9.2 million social connections.

Ends.

Note to Editors: For more information, please contact Gabrielle.Cummins@chooseradio.ie

JNLR FIGURES PUT A SPRING IN RADIO’S STEP!

CHOOSE RADIO PRESS RELEASE

APRIL 2018

EMBARGO: MIDDAY APRIL 26 2018

JNLR FIGURES PUT A SPRING IN RADIO’S STEP!

Commercial Revenues need to be where the audience is – and the audience is listening to radio!

Thursday April 26, 2018: The Choose Radio Group is urging advertisers to seriously consider the listening habits of their target audience as they contemplate their media spends throughout 2018. The latest JNLR listenership figures released today show that Irish radio stations have a combined strength of 87.7% share of the audio market in Ireland. This compares with 8% own music, 3.2% Spotify and 1.1% Podcast.

Advertising agencies, media planners and clients are always looking for the most effective way to speak to the public. “The JNLR results need to form a more integral part of their considerations, as they provide a clear indication of what the audience is actually listening to each day” said Gabrielle Cummins, Chair of the Choose Radio Group.

The latest impressive JNLR results released today follow recent research commissioned by the Choose Radio Group & the JNLR management committee on the listening habits of media buyers. This research shared at the annual Radiodays Ireland conference revealed that media buyers, listen to radio, on average for over 2 hours per day. *

“Our research shows that media buyers ARE listening to radio themselves, but radio doesn’t receive its due prominence when it comes to planning campaigns” said Ms Cummins. The Choose Radio Group is once again highlighting that advertisers cannot afford to ignore the radio choice of 3.1 million Irish people who tune into Irish radio stations every single day. The group reiterates the fact that such consistent, high levels of listenership prove that Ireland’s radio stations are providing a service to the public that is widely used, has a loyal audience and has become an integral part of our lives not only on a national basis but in every region and every county in the country.

With a sample size of 16,000 people, the JNLR is the most robust research conducted in Ireland and the results cannot be disputed with the latest JNLR figures released today confirming the popularity of radio in Ireland with 82% of the population tuning in every day. This translates into weekday figures of 3.1 million listeners.

JNLR April 2018 – the facts

1. 82% of people in Ireland listened to the radio yesterday.

2. On average, they spend in excess of 4 hours with radio every day.

3. When it comes to any audio listening in Ireland, live radio rules with 87.7%. This compares to 8% of owned music and 3.2% to Spotify.

4. Radio also dominates when compared with other media – 51% of all adults in Ireland used Social Media yesterday and just 40% read a national newspaper.

5. 276,000 people in Ireland listened to radio via either a radio station App or the Irish Radioplayer in the last seven days.

6. Irish radio’s strong on-air performance is complemented across its digital platforms with over 10.2 million social connections.

Ends.

*” The evolution of Radio”: research conducted by Ipsos MRBI for Choose Radio & JNLR; Feb 2018

Note to Editors: Choose Radio comprises all the radio sales houses, – independent & RTÉ along with IBI and Industry’s training network, Learning Waves. The various groups are working together to raise the profile of radio advertising.

For more information, please contact Gabrielle.Cummins@chooseradio.ie