We Love Waterford. We are WLR.

who we are

WLR is Waterford’s favourite radio station and the dominant media force in Waterford. We broadcast on-air and online 24/7 from our state-of-the-art facilities in The Broadcast Centre, near Waterford City and from studios in Dungarvan.  WLR’s mix of up to the minute national and local news, sport, current affairs, and the best mix of music is a winner with local audiences. Each week 71% of all adults in Waterford tune in to WLR, 49% of adults listen daily while the station commands a Market Share of 44.9%.


WLR  provides the perfect platform for businesses across Ireland to communicate to people in Waterford, whether via radio or digital media. While today’s advertising and marketing solutions make it easier than ever to reach customers, growing your business and generating quantifiable revenue has never been more difficult. That is why WLR looks beyond traditional advertising to offer dynamic, creative solutions that reach customers across a myriad of platforms.

From large national and international advertisers to small local businesses, all clients receive the same high level of professionalism and service from WLR.

Our experienced and motivated team is on hand to help customers get the very best return for their investment in radio and cross-platform campaigns.


Here are just some of the ways we can promote your brand to our 66,000 listeners in Waterford every week –

  • Spot Advertising
  • Sponsorships
  • Outside Broadcasts
  • Competitions
  • Video Production
  • Online Promotions


From creating awarding winning radio promotions and advertising campaigns, to finding the right sponsorship opportunity for each business, the WLR Sales and Creative Solutions executives work with clients from campaign concept and planning, through to copy creation and on-air and online execution to ensure the highest standards are maintained at all times and most importantly, the best results for your business are achieved.

66,000 adults in Waterford listen to WLR every week. Combine that with our 1.8million page views per month on wlrfm.com and our circa 210,000 weekly reach on social media, and you can harness the power of radio and put Waterford’s No.1 radio station to work for your business.



For advertising queries, email sales@wlrfm.com or call 051 877592


Find us on:

contact details

tel: 051- 872248

fax: 051-877420

radio player